Real estate photography, video, copywriting, and floor plans for marketing homes.
Marketing for real estate is the best way to get the highest price for your largest investment. The aim is to attract as many potential buyers as possible. More buyers, more competition, more money!
Your marketing needs to instantly stand out from the crowd. For a potential buyer to be interested in spending time clicking on a photo, that first impression photograph, or "money shot", has to cut through, it has 2 seconds to shout "look at me, I'm the one!" Then interest must be kept with great supporting photographs, floor plans, a good description, and engaging video so that buyers call the agent or visit the open house. The more people visiting, the greater chance the right buyer will find your property.
Well-presented marketing images show buyers that the real estate agent is professional, that the vendor cares about and has maintained the home, and that they will be bidding against many other interested buyers. First Site Imaging works collaboratively with professional drone pilots, photographers, videographers, floor plan drafters, and copywriters to offer a complete suite of quality marketing material.
This stunning photograph by Liz Kalaf Photography, shows how professional real estate photography can really show off a property. It is bright and rich in colour, showing the room from the most advantageous angle. Professional real estate photography is one of the most important investments a vendor can make. It creates the first impression and when done well, helps properties stand out from the crowd.
Drone photography is setting the new standard for promotion of real estate. Just one good image taken by a professional photographer can capture so much emotion, and convey so much information about a property. Drone photos are perfect for the "hero shot" or "money shot", the photo that potential clients first see when searching the internet or looking through ads in the paper. It's the one that stands out. Drones have revolutionised real estate photography.
Video with drone footage
Nothing engages emotionally quite like a really well-produced video. A good property video will grab the attention of potential purchasers, keep them watching until the end, then have them craving to see more! Include just a tantalising snippet of drone video to help describe the location of the property, as well as create a big serving of "wow factor" by showing off property attributes from unusual angles.
This video by Fisheye Creative, a Newcastle-based cinematography business, is an excellent example of a property marketing video.
A floor plan helps potential purchasers quickly assess the features of your property. Space for a growing family? Somewhere to park the boat? They use the floor plan to imagine what life could be like in their new home!
First Site Imaging floor plans include room dimensions, scale, and direction to North. Our colour plans use different colours to make features like bathrooms and bedrooms stand out.
All our floor plans can be uploaded to on-line real estate sites or printed on brochures.